- The Fair Trade Certified label guarantees that farmers and workers received a fair price for their product. The Fair Trade price means that farmers can feed their families and that their children can go to school instead of working in the fields. -------------------------------------------------------------------------------------------- --There is no simple answer to the economic, social and environmental challenges in the coffee lands. We must respond with solutions that combine the economics of good farm production and better trading practices, improved livelihoods for farm families and environmental conservation. These are the three pillars of sustainability: Economics, Ethics and Environment. Sustainable certification is a way to help farmers, conserve wildlife and rainforest habitats, protect farm workers and give consumers an easy and tasty way to contribute to eco-friendly farming. TM www.rainforestalliance.org/coffee --
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