book: Managing the Strategy Development Process | Clayton M. Christensen, Michael E. Raynor
books:
Managing the Strat...
Managing the Strategy Development Process
Clayton M. Christensen
,
Michael E. Raynor
Harvard Business School Press
, 2003 - 24 pages
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A crucial question that many managers forget to ask about
strategy
when building a new business relates to the
process
of strategy formulation that the venture's management team will use to develop and implement a winning plan. This chapter offers two different processes of strategy
development
and presents a circumstance-based theory to help managers determine which of the processes will be the most reliable source of strategic insight at different stages of business development.
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