book: How to Avoid Commoditization | Clayton M. Christensen, Michael E. Raynor     books:     How to Avoid Commo...   How to Avoid Commoditization Clayton M. Christensen, Michael E. Raynor Harvard Business School Press, 2003 - 29 pages view larger image  for more information click here What causes commoditization, and is it the inevitable fate of all companies in competitive markets? Many executives believe that commoditization is the inevitable end-result, no matter how innovative their companies are. The purpose of this chapter is to help managers understand the reciprocal relationship between commoditization and de-commoditization so they can detect when and where they are beginning to happen. If managers understand how these processes work, they can steer their companies to where the money will be, not to profitable business models of the past.  for more information click here search for books how to avoid, avoid, commoditization      geepe.com    web randomly chosen book: Taboo