book: Getting the Scope of the Business Right | Clayton M. Christensen, Michael E. Raynor
books:
Getting the Scope ...
Getting the Scope of the Business Right
Clayton M. Christensen
,
Michael E. Raynor
Harvard Business School Press
, 2003 - 26 pages
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Which activities should a new-growth venture do internally, and which should it outsource to a supplier or a partner? Will success be best built around a proprietary architecture, or should the venture embrace modular, open industry standards? Answering these key questions can have a powerful impact on a new-growth venture's chances for success. In this chapter, the authors develop a circumstance-based theory to describe the mechanism by which activities become core or peripheral.
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