book: Who Are the Best Customers for Our Products? | Clayton M. Christensen, Michael E. Raynor     books:     Who Are the Best C...   Who Are the Best Customers for Our Products? Clayton M. Christensen, Michael E. Raynor Harvard Business School Press, 2003 - 25 pages view larger image  for more information click here Which initial customers will constitute the most viable foundation upon which we can build a successful growth business, and how should we reach them? It's relatively straightforward to find the ideal customers for a low-end disruption; it is much trickier to find the new-market customers (or "nonconsumers") who present an opportunity for growth. This chapter explores why so few companies historically have sought nonconsumers as the foundation for growth and suggests what to do about it, offering three case studies that identify customers, applications, and channels where new-market disruptions tend to find their foothold.  for more information click here products The New Food Lover's Companion The No-Cry Sleep Solution: Gentle Ways to Help Your Baby Sleep ... What to Expect When You're Expecting: 4th Edition I'm a Big Sister Tuned In: Uncover the Extraordinary Opportunities That Lead to ... best A Thousand Splendid Suns Harry Potter and the Deathly Hallows (Book 7) Eclipse (The Twilight Saga, Book 3) When You Are Engulfed in Flames The Last Lecture are Old Dogs: Are the Best Dogs When You Are Engulfed in Flames Fleeced: How Barack Obama, Media Mockery of Terrorist Threats, ... Are You There, Vodka? It's Me, Chelsea The Bottom Billion: Why the Poorest Countries are Failing and What ... search for books who are the, are, best, customers, our, products      geepe.com    web randomly chosen book: The Colored Pencil: Key Concepts for Handling the Medium, Revised Edition ...