The Bad: Links includes a small section on golf clothing and equipment, but it seems they usually water-down any critical comments, which makes me a bit suspicious that they're afraid to offend any potential advertisers, so what's the point? Also, Links doesn't contain any articles on the technical/mechanical aspects of the swing (e.g. how to hit the ball further and straighter); they leave that to Golf Digest & Golf Magazine.
The Ugly: Links magazine is clearly aimed at the high-end, upper crust, elitist, fat-cat end of the market i.e. it's very high in snob-appeal. It's absolutely overloaded with advertisements (as well as those incredibly annoying inserts) for very exclusive, ultra-private country club estates that offer courses designed by Jack, Tom, or Arnie and include equestrian/polo facilities, spa's, marinas for your yacht, etc., not to mention the luxury homes at > $2MM. If your preferred drink is light beer, your golf attire includes muscle shirts, or perhaps you have a hat that says 'old fart' on it, then this magazine is definitely NOT for you.
I've been a subscriber for > five years, and although I find the 'ugly' part a bit annoying, I simply ignore it and find that the good outweighs it.
