Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture

Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture | David Bernstein, Beau Fraser, ... | creative, funny, useful book

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Death to All Sacre...

	Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture David Bernstein, Beau Fraser, ... Hyperion, 2008 - 224 pages average customer review:based on 16 reviews view larger image
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highly recommended

"Teams Create The Best Solutions."
BANG.

"Always Trust Your Research."
BANG.

"It's Okay To Put Up With Jerks, If They're Talented."
BANG.

When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead.

Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy.

From branding ("Branding Is Expensive." BANG.) to leadership ("Follow The Leader." BANG.) to hiring ("Only Hire Someone Who Has Done The Job Before." BANG.) no Sacred Cow is left standing.

Oh, and here's another Sacred Cow of business books:

"No one reads flap copy."
BANG!

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great book

Death to All Sacred Cows is not only a great advertising book, it's a primer for managing creative work environments - and who doesn't have that these days? What's interesting to me (in addition to the incredibly well-illustrated stories) was that not only did I enjoy the book, but my Gen X/Y staff picked it up and learned a bunch of cool stuff. So I guess you could say they slayed the sacred cow called "Gen X/Y people don't read management books." It's funny, engaging and oh so smart. The writing style is casual yet smart, and it's easy to remember the lessons because the examples are so well told. I highly recommend this book to those in communications and those who wish to communicate. Tthose who wish to be better at managing their business and their staff will also enjoy it. At the end of the day, it's a good romp of a read, and who doesn't want that?

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creative, funny, useful book

I don't read a lot of business books. But I picked this one up at the airport and ended up laughing on the entire flight from Boston to LA. Sometimes I laughed because the book was funny. Other times, because what they were saying was so true. As we landed at LAX, the guy in the next seat asked me what I was reading. I told him it was a business book. He said he'd never heard of a business book that made you laugh. I said, "me, either." And that's exactly why I'm recommending it.

Irreverent. Insightful. Controversial. Funny.

Irreverent. Insightful. Controversial. Funny. These are attributes that come to mind after reading "Death To All Sacred Cows." In the spirit of "The Tipping Point," it's more about business culture rather than ANOTHER "how-to" manual on marketing - something our industry doesn't need anymore of. It's very rare that a business book leaves both an entertaining and insightful impression on the reader. But this oxymoron-like feel is precisely what I felt when reading "Death To All Sacred Cows." At times, I was thinking to myself, "Good insight - always regurgitating what consultants and agencies receive from clients does not equate adding value, but instead mirrors the Sacred Cow, `The Customer is Always Right'." On the flipside, I was just cracking up during certain moments, especially when the authors revisited Henry Ford's famous quote, "If I asked my customers what they wanted, they would've said a faster horse." Since it's written with quick beats and prose-like manner, "Death To All Sacred Cows" is perfect the next time you're stuck on a tarmac or a long train ride.

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reviews: page 1, 2, 3, 4

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