The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth...

The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing | Ivan R. Misner | Good book but needs updating on Internet networking

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The World's Best K...

	The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing Ivan R. Misner Bard Press, 1999 - 256 pages average customer review:based on 30 reviews view larger image
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highly recommended

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

Great Handbook

This is a very clear concise manual for networking - The techniques taught are simple powerful and effective.

Good book but needs updating on Internet networking

Just finished reading this book this evening with mixed view on it. In my view, this could be a good, entry-level handbook for small business owners/professionals, such as doctors, dentists to learn to practise networking and get referrals. It offers practical, step by step how-to-dos on tranditional referral marketing.

What it misses is the power of social networking through the Net and the resulting referrals. If the authors can update the book with "Internet Networking", it will be a more useful book.

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Worth the Read

I found this book to be very informative. There were several ideals discussed in this book that I found to be useful in my small business.
I would recommend this book to anybody that is looking for a smart, common sense and inexpensive way to promote their business.

Easy Read Useful information

Misner books are difficult to find but I am glad I bought this one.

reviews: page 1, 2, 3, 4, 5, 6

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