How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating...

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing ... | Howard L. Shenson | An Excellent book, Most Practical.

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How to Develop and...

	How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing ... Howard L. Shenson John Wiley & Sons, Inc, 1990 - 275 pages average customer review:based on 9 reviews view larger image
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highly recommended

A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminar for about $1,000 or less
* How to develop a dynamic program and effective program materials
* How to create a powerful, registration producing marketing strategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketing to increase sales
* How to evaluate and choose where and when to conduct your seminar or workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximum registrations/profitability
* How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
* How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

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Dated but very good

This is a good introductory book for those that need to develop and promote successful seminars and workshops. The book covers what one needs to know about developing a program, market testing, setting the right fees, marketing, promotion, advertising and publicity. The reader is provided with useful practical tips and advice that I have used to good effect.

The book is well written in simple English that is easy to follow and understand. Despite the book being a bit dated, the advice it provides is still relevant and very useful and practical. Even the veteran has something to learn from this excellent book.

Those who wish to capitalize on the growing business of seminars, workshops, conferences and training classes are recommended to read this book for guidance and directions.

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An Excellent book, Most Practical.

An Excellent book, togather with cases charts and comparisons,The only thing I am sorry about why I didnt buy it before.Although written in the 90s it has some limitations, but if you are in the business, this could really multiply your profits.

Useful

I used this as a reference when myself and a professor friend owned a training workshop business. Our business was profitable and this was a good book to have around for reference.

Very dated

While this book gives a good starting point for a seminar newbie, it is quite hampered by its dated material. All statistics and pricing examples are from the late 1980's. There is no recognition anywhere in the book that the Internet exists, PowerPoint can be used in presentations, etc. For instance, you are warned against using carbon copy paper. Hello? Good in 1990, but needs a serious and thorough updating to reflect current trends and technologies.

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What about the Internet?

I just ordered this book and was immediately put off by the fact that its copyright is 1990 and there is absolutely nothing in here regarding the internet. With email marketing, web sites, email, forums, blogs, you name it... I cant imagine any "how to" book on promoting a workshop not including the power of the internet.

I suppose its a good book, but with no information on web marketing, it has little value for me. It needs a major edit to include internet best practices.

reviews: page 1, 2

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