But the story of Lionel trains is far from over. Co-owned by rock star Neil Young, who bought the company because of his autistic son's love for the trains, the Lionel Train Company is stronger than ever, and is evolving with the times by employing remote control, sound chips, and other technical innovations. With 32 all-new pages and scores of colorful illustrations from the archives of Lionel catalogs, ALL ABOARD! is the definitive collector's book on the subject.
Hollander writes of the origin and the evolution of Lionel trains from their beginning around 1900 through their status at the commencement of the 21st century, including their near death in 1969 and their miraculous resuscitation by the General Mills cereal company in 1970. Don't be alienated by the earlier statement that this is a history book. It is in no way a dry rehashing of facts, dates and dollars such as comprise boring histories. On the contrary, "All Aboard!" is more of a love story, for Hollander is truly in love with his subject, and his excitement in telling us about the Lionel legend carries the reader through the book on wings of delight.
Highly descriptive text leaves us with a wonderful acquaintanceship with Lionel's parent, Joshua Lionel Cohen (who "Americanized" his name to Cowen), shows us the birth of his baby, draws us word pictures of that baby's successes and failures, its grand leaps of inventiveness and its faltering steps of failure in the changing business and economic climate of a century of American enterprise. Along the way, we are presented with copious visual reinforcement (both in color and in black and white) of the story that the text is weaving for us. We see photographs of the movers and shakers of this great company, some of the wondrous trains that they produced, and some of the expert art work that marketed those trains to the boys and fathers (and girls and mothers, too) of 20th century America. That art work, in annual catalogs and in magazine and newspaper advertisements, forged an emotional bond between American youth and the Lionel Corporation that endures today despite changing fortunes and changing ownership. Its effect on our culture has been phenomenal and is clearly addressed in Hollander's book.
I can levy only two criticisms against "All Aboard!" The first is that I sometimes find the page layout annoying in that many sidebars and notes are included to give us insights into Lionel's executives, competitors, and plans. These are valuable and interesting, but they do interrupt the flow of the main text. The reader must either pause to read the sidebars or else ignore them at first and then return to them later. The second criticism is that the final chapter, which is the only "revised and updated" part of the book since its original release in 1981, lacks the intimate, revealing analysis that gives the rest of the book its finesse. The first eight chapters read as though Hollander had been an insider at the Lionel Corporation for its eighty-one years of birth, growth and turmoil, whereas the ninth chapter, which looks at the technological advances in toy trains from 1982 to 2000, is told by an outside observer who is no more privy to corporate thoughts than are the rest of us.
If one has already enjoyed the 1981 edition of "All Aboard!", I cannot recommend purchasing the current edition just to have the new chapter. On the other hand, if one has never seen either edition of "All Aboard!", then, no matter what other books he may have read on Lionel trains, he has missed the most definitive and enjoyable book of all, and I cannot recommend Hollander's book too highly.
