The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time | David Vise, Mark Malseed | The history of the most popular search engine

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The Google Story: ...

	The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time David Vise, Mark Malseed Delta, 2006 - 336 pages average customer review:based on 95 reviews view larger image
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"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors? and Ford?s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead?s former chef, and its employees traverse the firm?s colorful Silicon Valley campus on scooters and inline skates.

The Google Story is the definitive account of the populist media company powered by the world?s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, ?change the world? through a search engine that would organize every bit of information on the Web for free.

While the company has done exactly that in more than one hundred languages, Google?s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.

Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft?s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders? mantra: DO NO EVIL."

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A company that provides a "Perk" for a good reason!

David Vise captures the true concepts and ideas of Larry Page and Sergey Brin. The reader can not lose their focus with the research, knowledge of the founders purpose within each paragraph or for that matter each chapter. I highly recommended this book to anyone who has the curiosity for business. The mixture of knowlegde the author describes on how each and every employee is cared for creates a vision that the founders wanted from the beginning. The chapter that described the Chef that made "Buttermilk Fried Chicken for Elvis" was very interesting. The book is a must reader for anyone...

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The history of the most popular search engine

How did two Stanford Ph.D. students create one of the world's most recognizable brands in just a few short years? This book profiles both the company and its founders, and provides insights into a company that has consistantly defied conventional wisdom on its way to unprecedented success. Beginning with a vision of a search engine that would provide users free, fast, and reliable access to all the information on the internet, Larry Page and Sergey Brin have build a loyal following of users. This book is filled with inside glimpses into the history of Google and the challenges is faced on its way to success, as well as its unique cooporate atmosphere and vision. A great book for anyone who wants to understand just how this unconventional company has become so successful in such a short time.

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Interesting sections overshadowed by repetition and fluff

As other reviews have mentioned, this book is full of repetitions that make it difficult to read at times. When the authors focus on specific events it gets interesting, but they then literally beat a dead horse by throwing in quotes that are basically saying the same thing over and over. The last chapter in genes and DNA was actually painful to read. The first two pages of the chapter were interesting, but the remainder of the chapter was like reading the same sentence over and over again. In addition, the founders of the company are made to look like angels and this fluff detracts from the books and makes it seem like a PR guide. Still, there were interesting parts, but there should have been at least 100 pages cut out.

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