Winning Angels: The 7 Fundamentals of Early Stage Investing (Financial Times Series)

Winning Angels: The 7 Fundamentals of Early Stage Investing (Financial Times Series) | David Amis, Howard Stevenson | Emperor's New Clothes

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Winning Angels: Th...

	Winning Angels: The 7 Fundamentals of Early Stage Investing (Financial Times Series) David Amis, Howard Stevenson FT Press, 2001 - 400 pages average customer review:based on 16 reviews view larger image
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highly recommended

Winning Angels is a practical, hands-on guide to angel investing, which includes tools, tactics and strategies for high-tech, low-tech, and every other kind of early-stage investing. Over 50 winning angels in the US and Europe, including Mitch Kapor, Esther Dyson, Andrew Filipowski, Audrey MacLean, and Dick Morley, share their hard-earned years of experience. Some have done over 100 deals each, while others reaped rewards on investments in companies such as Apple Computer, Amazon.com, RealNetworks, idealab!, StarMedia Network, Kozmo.com, returning on occasions several hundred times their original investment. Winning Angels reduces the art of angel investing into a science, and opens the doors to those angels who have limited experience, while augmenting the experience of seasoned investors. Entrepreneurs will benefit by reading and reflecting on the contents of the book before they seek funding. They will gain access to the mindset of winning angels, and how best to win them over, as well as finding information on how to value, structure and harvest their deals. David Amis, who has made 15 angel investments, previously served as the Managing Director of Venture Capital Report Ltd, which has matched over 300 entrepreneurs with angels. He currently invests individually and through StartUpFund I, where he serves as the Managing Partner. As an entrepreneur, he has raised over $10m from more than 100 individual investors. Howard Stevenson, who has made over 80 angel investments, headed the Entrepreneur Management Unit at Harvard Business School for 18 years. He is a leading thinker in the areas of entrepreneurship and angel investing and has authored/co-authored six books, his latest is Do Lunch or Be Lunch, and 43 articles.

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Angel Investing 101 - quick read gets you up to speed

The saying goes, "A fool and his money are soon parted." Before you part with yours, check this primer on angel investing to ensure you know what you are doing, have asked all the right questions, and understand what angels expect from the process and their investments.

While the book is a bit dated and case studies are skewed to U.K. sources, every word of it is relevant to today's angel investor in need of a quick but thorough education.

Emperor's New Clothes

I'm not sure why this book has gotten stellar reviews. Maybe folks who read it are insecure about giving a tough review to a book that's trying to teach them something. Regardless, this book is mediocre. The information in it borders four-star-worthy, but the writing is dry, the page layout is reminiscent of a bad magazine design, and it's just not apparent that the research is that good. For my money, I'll stick to the books out of Harvard, as opposed to those out of Harvard's MBAs.

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reviews: page 1, 2, 3, 4

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