The Paradox of Choice: Why More Is Less | Barry Schwartz

The Paradox of Choice: Why More Is Less | Barry Schwartz | If you deserve yourself don't miss this book

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The Paradox of Cho...

	The Paradox of Choice: Why More Is Less Barry Schwartz Harper Perennial, 2005 - 304 pages average customer review:based on 100 reviews view larger image
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highly recommended

Spot On...

I've been trying to express to friends that the problem with dating in a big city (NYC - where I live) is that everyone is paralyzed with indecision. I've tried to explain that the rise of the internet as a gateway to connect to people with whom you would otherwise never come in touch has led to higher overall rates of depression and isolation. Then... I found this book: I was so relieved that I wasn't just crazy :) If you live in NYC (or any densely populated city) or have used the internet in the past 5 years, you should be able to relate to, and will likely agree with, its basic premise.

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If you deserve yourself don't miss this book

I met Berry last year at Chicago FMI, I read his book and I can say you that The paradox of choice, why more is less is extraordinary, amazing, outstanding,complete and easy to read.

How we make choices.

This is a great book about how we make choices and the possible drawbacks when we have too many before us. It's main emphasis is the psychology of choosing. Schwartz writes clearly and gives pleanty of examples to illustrate his arguments. I thought The Paradox of Choice was going to focus more on Marketing and how buisnesses decide what products to release. This said, it is still immensly helpful in understanding how we make decisions, which it seems the marketers are well aware of.

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Everybody thinks they like choosing; But nobody does

This book paints just one example of how our thoughts and our behavior on the same subjects differ greatly. We all think we like the massive number of choices, and we want to go to the shop with the greatest selection and most flexibility.

However, Schwartz gives us evidence, through impeccable research, how the act of choosing between a large number of goods can lead us to be unsatisfied with our ultimate choice and regretful of our decisions.

The only reason that I don't give this a five star review is because his suggestions on how to reduce dissatisfaction when it comes to choosing are un-implamentable. And given his clear research oriented critical thinking skills, Schwartz should have known better.

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A very worthwhile read

Informative and realistic - great book! The thing I liked most about this book was the fact that it kept a consistent theme throughout (i.e., consistent references that did not require me to search previous pages for definitions). It is true that there are a lot of choices to be made each day and knowing what type of decision maker you are can help make those selections easier and more fulfilling. I particularly liked the way he explained the correlation of the level of regret associated with a maximizer vs. a satisficer and his references related to risk aversion.

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