He begins the book by telling us that his is a story of "what really happened," which is silly. All of us have perceptions; at best he can only tell his side of the story, since there are always other sides to the story.
Iacocca manages to tell almost a fairy tale where he is the pinnacle of virtue and purity. Am I really to believe what he writes as his opinion of how good it is to pay taxes? Gimme a break.
If Iacocca was that good, why didn't all his morals and ethics and values make him quit Ford instead of firing all those innocent people just because "the boss told me to." We've heard that excuse for all kinds of evil before.
And if working at Ford was so unbearable, obviously he was just as money-motivated as any corporate leader, else he'd have quit or taken a stand before having to be fired. And if he was so interested in the money, he'd find ways to reduce his taxes just like any other person who generates a lot of money. For example, donating money from book sales to a charity is a tax write-off, last time I checked.
Anyway, for the insights into what was going on at that interesting time in automotive history, this book is nifty. And, hey, Iacocca's track record in the industry speaks for itself, he's a good businessman and knows the auto industry. This book did give us insight into the man, and for that it was good too.
