Selling To VITO (The Very Important Top Officer) | Anthony Parinello

Selling To VITO (The Very Important Top Officer) | Anthony Parinello | Being Successful

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Selling To VITO (T...

	Selling To VITO (The Very Important Top Officer) Anthony Parinello Adams Media, 1999 - 240 pages average customer review:based on 55 reviews view larger image
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highly recommended

From dreaming to acting

The ideas suggested in the book is so innovative that I can't believe it if it is not the author's real experience. It is almost impossible for us to reach the top officer directly, but indeed, it is possible. With the techniques that highlighted in the book, you can shorten your sales cycle and make everything more efficient. I do believe that is possible because you are doing business with the VITO but not just selling. You have to be able to show that you know what is needed and you have the ultimate solution.
The author has pointed out some critical elements in writting our letters and making phone calls to VITO. He also suggested how to turn the gatekeeper to your sales faciliator, which I found them very practical. Besides, the author mentioned many useful hints when you are doing business with VITO.
If you can sell to VITO, you can bring not only success to your career, but also personal satisfaction. This book is going to be your coach that will make it happens!

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Being Successful

After reading this book, I had mixed emotions about the tactics discussed. I started to use them slowly, and after seeing results immediately, I started to use them more. A must for anyone in the sales field who would like to open more doors!

A Must have for selling to "C" level executives

This is an excellent "how to manual" for selling to "C" level executives. I must have for your personal improvement library.

An Enjoyable Read Packed with Great Information!

I love books filled with useful ideas, and this title packs enough great ideas to fill three suitcases. I'm in real estate and it helped emphasize to me, an average salesperson, the importance of viewing myself as my clients' problem-solver and business associate. Just realizing that VITO's like to relate to people of equal business stature may help me list more commercial properties.

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Good book if you have a big territory

Some handy techniques if you have a large prospect territory and barrage it with the letter writing. As a major account rep for a high-tech company, I only have a few accounts, so was not as useful as if I had hundreds of prospects. Still, he has some good ideas I can use.

reviews: 1, 2, 3, 4, 5, 6, page 7, 8, 9, 10, 11

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