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 Iacocca  

Iacocca
Lee Iacocca, William Novak

Bantam, 2007 - 384 pages

average customer review:based on 42 reviews
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     highly recommended  highly recommended




A fine read although most of it is dated now.

I remember back when this book hit the best seller list and everybody was reading it. Alot has changed since then, especially in the auto industry. Now this book will be taken more for it's historic value than how business currently operates. Management techniques have changed drastically and Iaccoca is no longer head of Chrysler, but he is an interesting man and tells us quite a good story. This is also a fine study of what was wrong with American car companies and why they couldn't seem to compete in the 70's and 80's. Car buffs will especially be attracted to this book, but it definitely has universal appeal.


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High Motivator

Reading this book makes one feel that it is written to satisfy the "I" in Iacocca. Its value towards experience sharing is definetely immense. Iacocca'a command of the Auto industry has come out lucidly in the text. He definitely is a go getter. I am sure that this book motivates lots of readers. It definitely gives one courage to handle ups and downs in one's career.


High Motivator

Reading this book makes one feel that it is written to satisfy the "I" in Iacocca. Its value towards experience sharing is definetely immense. Iacocca'a command of the Auto industry has come out lucidly in the text. He definitely is a go getter. I am sure that this book motivates lots of readers. It definitely gives one courage to handle ups and downs in one's career.


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A Masterpiece of Spin

Those who think that Bill Clinton invented and/or perfected the art of spin control should read this, to see spin done by the master. Compared to this guy, Bill is a shyster, a rank amateur. The dissembling gets most obnoxious here when Iaccocca covers the Ford years, as he settles old scores and, incredibly, claims that he was "father of the Mustang" but had nothing to do with the Pinto. The part of the book covering Chrysler is better--here he appears to not be mangling the truth as much, and even if he is this is still the undeniable high point of his career, a truly amazing comeback story.

But even at his most odious, you can't deny that Iaccocca is a born leader, and the book is always fun to read (it helps that it was co-written by William Novak, perhaps the best ghostwriter ever). In the end, this probably does present an (unintentionally) accurate picture of the author--a shameless liar and a very arrogant man, but nonetheless a charismatic and dynamic leader who rose to the occasion when facing a crisis. Gee, I wonder who that reminds me of....


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reviews: 1, 2, 3, 4, 5, 6, page 7, 8, 9



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