Yes!: 50 Scientifically Proven Ways to Be Persuasive | Noah J. Goldstein, Steve J. Martin, ... |...

Yes!: 50 Scientifically Proven Ways to Be Persuasive | Noah J. Goldstein, Steve J. Martin, ... | Persuasion Equals Rhetoric

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Yes!: 50 Scientifi...

	Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, ... Free Press, 2008 - 272 pages average customer review:based on 92 reviews view larger image
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highly recommended

Say "yes" to yes!

In 1984, social psychologist Robert Cialdini published Influence: The Psychology of Persuasion. He did his research by studying car salesmen, Hari Krishnas, telemarketers, and other master persuaders, cataloguing the tricks of their trade and distilling the underlying psychological principles. The result was a field guide on how to apply -- or resist -- the bait-and-switch, the lowball, the reciprocity effect, and the other tools of the persuasive class. An instant classic, the book is still taught in Psych 101 courses everywhere. Now, in Yes!: 50 Scientifically Proven Ways to Be Persuasive, Cialdini -- along with his research collaborators Noah J. Goldstein and Steve J. Martin -- revisits the same terrain, bringing to bear the latest advances in the science of mind. As it turns out, the laws of influence don't work the way we think. Take social proof -- the fact that when we see other people doing something, we want to do it, too. It's why product testimonials work so well. But it also explains why some marketing campaigns backfire: One anti-littering campaign bears the slogan, "This year Americans will produce more litter and pollution than ever before." By communicating that littering is common, these ads actually make the problem worse. For the same reason, a sign warning that a national park was threatened because so many people were removing pieces of petrified wood resulted in a tripling of the rate at which people stole. Presented in short, engaging chapters, each illustrating one principle of persuasion, the book is filled with similarly jaw-dropping insights. It also provides concrete suggestions on how to harness this wisdom in real-life situations. Like Influence before it, Yes! will no doubt prove indispensable for anyone curious about the art of persuasion.

Another great book on the subject is The Emotional Intelligence Quick Book

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Persuasion Equals Rhetoric

As a writer I must know how to express myself in ways that win over the reader. This exhaustive review of research on persuasive techniques fascinated me.

Yes is Should Be A Text Book

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes is a major asset for Sales professionals, teachers, especially execs and most important for the Marketing Department. Now, you will be able to persuade the stubborn, the fearful and the people who do not like change. "Yes" has save me time, energy and help form great business relationships.

Good Book

I listened to the author on NPR the day before this book arrived at home. While the author is boring to listen to, the science in the book is hardcore.

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