The real value for me was the idea of reporting that same bottomline success every quarter to the CEO. Doing that will allow our business to do three things: 1. Have a business-partner for life. 2. See any problem before the competition and our customer. 3. Get new clients through him. (4). Get a Ferrari Marinello:-)The ONLY strategy for getting to the BIG money in a company Tony Parinello is a genius. He focuses on one critical piece of the selling puzzle and teaches you how to master it. That is landing an appointment with the #1 decision-maker in an organization. This is the starting point to making REAL money in sales and everyone who sells should own this book and use it to script their correspondence and phone calls. Selling to VITO is also a workshop for sales professionals that like to get some hands-on coaching to implement this strategy. As a fellow author and speaker (The Death of 20th Century Selling), I refer all of my sales and entrepreneurial audiences to Tony Parinello and Selling to Vito. You will be very pleased with the results of this book once you've read and worked through it.
I can't wait to read Tony's new book.
Dave Stein, author of How Winners Sell.reviews: 1, 2, 3, 4, 5, page 6, 7, 8, 9, 10, 11
