It is a compulsive read because although you may think you know the story, the deeper you get into the book the less you know.
We have come a long way in 30 years of computer history, and Apple has always been at the cutting edge. This is what makes this an exciting read, and the story is still unfolding. Another edition is assured.
Recommend buying if you are at all interested in the saga that is Apple.APPLE (MACINTOSH) FOLKS REJOICE! This new edition is awesome! Very Up to date! Great pictures! Whether you read the first edition or not you really need to get 2.0 if you love Apple Computers, or even for those who are just curious! The author will even autograph it if you want!IF YOUR A MAC FANATIC, YOU MUST READ IT Linzmayer did a great job. I could not put it down -- like eating popcorn.The book is well researched, and includes all the dirt and glory regarding Apple and Jobs. I really appreciate how the book documents and provides a context for all of Apple's media/news events. The book's non-linear chapter structure --- chapters are based on subject -- plus its sidebar quotes work really well. If your a Mac fanatic or a computer industry "nerd," you must read it.