Sway: The Irresistible Pull of Irrational Behavior | Ori Brafman, Rom Brafman

Sway: The Irresistible Pull of Irrational Behavior | Ori Brafman, Rom Brafman | To err is Human....To change the error of your ways Divine.

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Sway: The Irresist...

	Sway: The Irresistible Pull of Irrational Behavior Ori Brafman, Rom Brafman Broadway Books, 2008 - 224 pages average customer review:based on 56 reviews view larger image
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highly recommended

If you like Malcolm Gladwell, you'll love Sway

Fans of social psychology or economics books like Freakonomics, Blink, and The Tipping Point will love this book. It is for anyone who wants to understand why people (singularly or en masse) make choices that don't seem to make any sense, and what guides that decision-making process. Those choices are influenced by things none of us have ever thought about. Even though it's not really a business book, I highly recommend it for marketers or other business people who are trying to understand their customers. It's also a good read for anyone who wants to understand his own decision making process in order to make better choices about things like what you buy, what you eat, and how you treat others.

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To err is Human....To change the error of your ways Divine.

I consider myself a super savvy chick. Someone who is shrewd and together.
But sometimes my own conduct makes me go, 'what the heck was I thinking ?'
I belong to Mashable.com's book club and received Sway last month.
Its a quick amusing and eye opening read. And it had such an impact that I reference it quite a lot lately.
It made me see in several key places where my decision making was faulty and leading me down paths to folly and failure.
Few books can change your worldview. This certainly has.

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A book for the critical thinker!

I really enjoyed this book. I borrowed it from by Boss and read it in about three days. You will never think about statistics and human behavior the same way again. I would especially recommend this book for those of us who deal with human behavior for a living. There are a lot of good antidotes in it which really help examine why human beings act in the irrational ways they do. Their writing style is excellent and it drags the reader through the book rather than a simple forced march to get to the end; it is a page turner. I actually found myself wanting to make it home so I could read more!

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Irrational behavior

Illogical behavior is the norm, we all do it and we are all susceptible to it. In 'Sway' Ori Brafman walks through a collection of studies which single out and attempt to explain the reasoning behind our irrational behaviors: social pressure (value of dissent), chameleon effect (golden halo), swamp of commitment, first-impression bias, and a few others. Not surprisingly, many other authors have already extensively explored most of these behaviors - there is little new research in the book. 'Sway' can serve as a great intro to the subject, but if you've already invested time into similar books, you can probably safely forgo this one.

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