The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time | David Vise, Mark Malseed | Everything you wanted to know on "The google economy"

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The Google Story: ...

	The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time David Vise, Mark Malseed Delta, 2006 - 336 pages average customer review:based on 95 reviews view larger image
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A+ Business History

Though access to the founders of Google seems to be lacking, the story and insight of Google's rise in the world of technology, business and culture have been very well documented.

If you are fond of the stories of American Business, this one belongs on your bookshelf.

Everything you wanted to know on "The google economy"

It is an insightful description of rise and rise of two extra-ordinary individuals Sergey and Page. Born-intellect's these two young men thought of a crazy idea of downloading the entire internet on their computers, while studying at Stanford. Google was born with this crazy idea. Google's rise as a successful business model was rather unplanned but was driven by an urge to create an extra-ordinarily good search engine. "The Google Economy" as it is referred to was created as the company started realizing the potential of ad-revenues that can generated every time somebody ran a search. Google's ad-based model is different in the sense that ads are strategically displayed on a clear, neat white webpage alongside search results--Google ensures that only the most relevant ads are placed. Google sacrifices its revenues to keep its web-page clean, it accepts only text ads, no jazzy, colourful ads and no graphics. Over the years, Google scaled to become a technology giant, introducing various new product offering though maintaining its lead in Search.

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Entertaining story on Google with no more pretensions

Mr Vise reports in brief and easy to read chapters the development of Google. Starting from the friendship of its two founders Larry Page and Sergey Brin as Ph D students at Stanford University up to today, when Google is a verb and a successful public company.
The book is written in a colloquial tone and works in two directions one the historical evolution of the company and the other deals with very concrete themes related to Google, like the creation of Google News or the Library project. A nice thing is that chapters are self-contained giving the possibility of browsing back and forth as one might like without loosing the thread.
The book manages also to describe the main characters and its story in a quite candid way wihtout flattering but keeping as much as possible to the facts. From the other side there are few things that are criticised from Google. Probably the main topic is concerning ad-fraud where the company does not disclose too much information compared to its competitors. (Might be there is no more to criticise).
The appendixes are quite interesting, including a series of Google hacks and the aptitude test for the Google Lab which gives an indication of the calliber that Google expects from you in case you want to write some code for them.

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