Mr. Mathews is an excellent writer and he spent years working on Capitol Hill. Mr. Mathews uses good examples of polititians winning (or losing) at different aspects of politics and campaigning. The best chapters IMHO include: Spin, Hang a Lantern on Your Problem, and Leave No Shot Unanswered. Mr. Mathews uses a lot of humor in his book and he does a great job introducing the novice to politics.
If you read and study this book you can't go wrong. This book is perfect for any Political Science/Government student or to a person considering and run for office. Nearly every staffer and volunteer I have ever known has it in their library.
If you don't read this book, you are at quite a disadvantage in politics (IMHO).
Heck, I'm a Republican and I still loved it.