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Sun Tzu: The Art of War for Managers; 50 Strategic Rules | Sun-tzu, Gerald A. Michaelson | Great application of the Sun Tzu classic to business.
 
 


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 Sun Tzu: The Art o...  

Sun Tzu: The Art of War for Managers; 50 Strategic Rules
Sun-tzu, Gerald A. Michaelson

Adams Media, 2001 - 224 pages

average customer review:based on 27 reviews
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     highly recommended  highly recommended




A required field manual for marketing war competitors.

Michaelson's subject, predicate,and direct object style of writing in "Sun Tzu:The Art of War for Managers" makes this reading a professional must for all hands who would venture into the marketing wars. Michaelson applies Sun Tzu's ancient theories on the strategy (Doing the right thing!) and tactics (Doing things right!)to the dynamics of corporate business today.Michaelson has condensed much of the previous good information he passed in his earlier book, "Winning the Marketing War".I would recommend this latest effort by Gerald Michaelson to all young Americans entering the competitive world of business. As a former Marine, I would place it at the same level as our "Small Wars Manual" and the "Landing Party Manual", and these manuals equated to the Bible as far as I was concerned. The truth is out there, and Gerald Michaelson will help to show you the way. Semper Fidelis, Bruce M. Mac Laren Colonel, U.S. Marine Corps (ret)


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Great application of the Sun Tzu classic to business.

If you want to get a clear understanding of how this Sun Tzu classic applies to todays business situations, this is the best book to read. Michaelson has done his homework, and provides excellent and clear examples of how these time proven principles can help the modern businessman.

Michaelson's pragmatic writing style gets right to the point and his examples are useful. I strongly recommend the book to anyone interested in business strategy.


Know Your Craft

In this book a translation of Sun Tzu stated, " And therefore the General who understands war is the controller of his people and the guarantor of the security of the nation."

This book places Sun Tzu's thoughts on war into a management style. It is written in a way that allows you to pick up the book and open it to any page. Perfect for the quick read during lunch.

Business is war. What better way to crush your enemy than getting down to the basics from a practical philosopher who wrote the book on how to win! Since 500BC his ways have been practiced and there is no reason why they cannot serve you in helping you win in business.

Buy the book and win. Don't buy it and you'll get defeated by those who did.


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Very dynamic for businessmen that are committed to success

Mr. Michaelson displayed a rare ability to explain the Chinese version into a understandable text. Success in todays manufacturing world is hard to come by. The knowledge gained regarding marketing strategy and process improvement techniques has become very valuable in my personal career as a Materials Manager.


If you fail to plan - you can plan to fail ;)

An excellent book. A very precious guide to success. It is a must read for anyone who wants to be successful in the business world. This translation of "The Art of War" is easy to understand, a real pleasure to read. Profit from Sun Tzu's wisdom and learn how to apply the strategic rules in today's business environment. Make victory the only option!


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reviews: 1, 2, 3, 4, page 5, 6



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