The book is well written and easy to read, and very importantly in this often heated subject matter, it appears to be genuinely unbiased. Featuring the story of Apple Computer Inc. from its inception to the present, the book not only gives a general overview of the good and bad times at Apple, but also presents many juicy tidbits. Sidebars throughout the text present numerous quotes from well known players - Steve Jobs, Wozniak, and many others. Pictures of some of the early machines are provided as well as timelines for various products and CEO's.
As another bonus, the resignation letters of several of Apple's CEO's are included in the text.
On the downside, the latter part of the book is not quite as good with several omissions such as mention of the wildly popular XServe and the Virginia Tech supercomputer cluster made with XServe's. This seems like a fairly glaring oversight considering how important the enterprise market is to Apple these days.
Overall, I think any Apple history buff would find the book fascinating, and I can even imagine that the book would be interesting to people who don't know much about Apple at all. The history of Apple is quite interesting and should provide engaging reading material for nearly anyone.
What are you waiting for? Buy the book!