"This is a delightful and evocative book. After reading it the only thing that will look really weird is much of current management theory and existing human resource management practices."
John Seely Brown, co-author of The Social Life of InformationThe Appeal of Weird Ideas If you are managing innovative work or trying to explain or justify the need to innovate, you need to read this book. It will provide new arguments that you have not heard before and help you to bring others on board with your work. It explains that you can't manage innovative work the way you do routine work - something most people do not get. One of the messages I walk away with is how important it is to not just tolerate but appreciate differences in people's cognitive and work styles. This book offers explicit suggestions for how to seek, maintain and manage the type of creative people that are most likely to have good ideas but may not be so good at getting them across. The best part is the fun and spirited style in which the book is written. This is not like most management books that I have read, and I have read quite a few. I am not sure what the review means about the book being too steeped in theory as you can't get much more practical advice than what questions to ask in an interview. The ideas here are concrete and specific and I am using some of the today!
