Sway: The Irresistible Pull of Irrational Behavior | Ori Brafman, Rom Brafman

Sway: The Irresistible Pull of Irrational Behavior | Ori Brafman, Rom Brafman | Too short, too far reaching, an okay book

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Sway: The Irresist...

	Sway: The Irresistible Pull of Irrational Behavior Ori Brafman, Rom Brafman Broadway Books, 2008 - 224 pages average customer review:based on 56 reviews view larger image
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highly recommended

If you have asked yourself, "Why did I/they do that?" read on...

All of us have either watched someone or fallen into a death spiral ourselves with circumstances in life. The annecdotal evidence around us clearly shows we/they have made a poor choice and the final outcome is destined to have negative results. Yet, we continue our/their actions desperately committed to our beliefs. Blind to all of the indicators that a different path is needed for the desired outcome. Upon conclusion, in retrospect, we know we should have done something differently.

"Sway" is insightful and interesting. The author reveals how our beliefs and precognitive commitments "sway" our clarity. The examples are easy to identify with and have value if learning why we sometimes just can't slow down doing the wrong things.

"Sway" will cause you to pause and reflect on those times when you just couldn't let go of the wrong choice. Whether it was in your personal or professional life, there are solid examples that most prople can easily relate too.

This is an easy and entertaining read and I would recommend it to anyone who is trying to better their understanding of why we do things that simply do not make sense.

Comments are always welcome.

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Too short, too far reaching, an okay book

The authors made some big claims with the research they found, but didn't back things up as well as I would have liked. The book would have made a great lecture, or conversation, but doesn't cut it as a full fledged book.

Swayed...Yes I Am!

I really enjoyed reading Sway. It is written in an engaging manner and really builds on the concepts presented. The true worth of the book is helping us see how each of us is influenced by several factors that we often overlook, particularly our own bias.

This is a good read for anyone who works with large groups of people, especially in settings where tradition is important (i.e. churches, government, or education).

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Good but not great!

I was expecting a truly great book. The book sure has some very interesting information but the book just doesn't flow well.

reviews: 1, 2, 3, page 4, 5, 6, 7, 8, 9, 10, 11, 12

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