The Paradox of Choice: Why More Is Less | Barry Schwartz

The Paradox of Choice: Why More Is Less | Barry Schwartz | applicable to everything in life

books:

The Paradox of Cho...

	The Paradox of Choice: Why More Is Less Barry Schwartz Harper Perennial, 2005 - 304 pages average customer review:based on 104 reviews view larger image
	for more information click here

highly recommended

Why we suck at making decisions

This book changed the way I approach (or decide not to approach) many choices in my life. It delves into the psychology of choices, specifically how an abundance of choices can have many negative effects on us, contrary to what we may think. To quote the book, "Having too many choices produces psychological distress, especially when combined with regret, concern about status, adaptation, social comparison, and perhaps most important, the desire to have the best of everything -- to maximize."

While focusing on consumerism, many of the points apply to any time a choice is made, such as careers and even romance. Points are made with fascinating anecdotal evidence, and are clearly explained.

Definitely a great read.

for more information click here

applicable to everything in life

This book is truly thought provoking and opens your eyes to the real reasons why experiences with an iPod are so good and a mega super market can be overwhelming. As a designer I find it required reading.

A Business Leadership & Software Engineering MUST HAVE

All business leaders and professional software engineers MUST read this book. There are many insights in this book that you all probably already know, but that it will help reinforce, identify and provide a foundation for taking the concepts into your everyday business practices and decisions.

While this provides a general psychological/sociological overview of the issue, it also presents some wonder examples of how to deal with things that are related.

A good read for all, but a must have for all the engineers and overall "thinkers" out there.

for more information click here

important

A glance at the compelling thesis presented on the back of this book made me wonder why I'd never heard of it before. Now I know why: Mr. Shwartz questions a prevailing cultural paradigm in a way that just makes you feel very uncomfortable! Ultimately though, if you're willing to take the plunge, you'll gain a greater understanding of how derive more satisfaction and less anxiety from life. However, the approach of simply limiting choice may be a little materialistic. From a Christian perspective, it seems that the outlined negative consequences of abundant choice can be diffused by spending time in prayer. Also, this book gets redundant about halfway through. Overall an awesome investment of time and money given the great importance of the subject matter.

for more information click here

A good supplement for any advertising, public relations or marketing professional!

This book is a good supplement for any advertising, public relations or marketing professional. Goes into quantitative data to prove its point on how selections are made. The author does seem to become over redundant in many points, right when it talks about how much time you have invested in the book and finishing it.

reviews: 1, 2, 3, page 4, 5, 6, 7, 8, 9, 10, 11, 12, 13

products you might be interested in