Influence: The Psychology of Persuasion | Robert B. Cialdini

Influence: The Psychology of Persuasion | Robert B. Cialdini | What's the difference between several version of the book?

books:

Influence: The Psy...

	Influence: The Psychology of Persuasion Robert B. Cialdini Collins, 1998 - 336 pages average customer review:based on 277 reviews view larger image
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highly recommended

Should be required reading

Nutshell review - This should be required reading. It discusses and explains many ways in which we are being influenced and persuaded, often to our detriment. If you want to know how it is done, and how to defend yourself against it, then read this book - a few times.

What's the difference between several version of the book?

I read Influence: the new psychology of modern persuasion, a 1984 Quill version. I wonder what's the difference between different versions about this or similar book? Is 1984 content outdated?

Good background

This book gives a very good background to persuasion. At times it goes into a bit too much detail, but still definitely worth the read.

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Basically Common Sense Approach

There's actually very few book on the subject of persuasion - most are written for the sales department and take that particularly aggressive approach liked by sales management and trainers who long left the coalface of real selling and continue to use the terminology of war tactics and strategy. Personally I never quite understood the mentality of 'attacking' markets and 'controlling' clients. However this is an interesting addition to the conversation and pulls together quite a few examples and analogies. Overall though I feel this hasn't been written in the heat of actual persuasive discussion. It feels more like a course for baby sales and marketing people still in college.

Buy the book if you're creating a library on the subject (it's been around a long time so it can't be all iffy) - but there are plenty more to reasearch.

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