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Tested in the Trenches: A 9-Step Plan for Building and Sustaining a Million-Dollar Financial Services Practice
Ron Carson, Steve Sanduski
Kaplan Business, 2005
Building your own Financial Planning practice
There are a lot of different books out there written by owners of different financial service firms but of all the books I've seen this book is by far the best. The advice may seem simple but it is highly effective. We have already referred to this book many times ...
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Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz
Kaplan Business, 2006
Every business owner MUST read this!
Watch Video Here: http://www.amazon.com/review/R3VGA7VAALDB3S I don't care what your business is, you can use the techniques of Word of Mouth Marketing easily if you understand how it works. It's not hard, and best of all, it's not expensive. The investment you make ...
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Raising Money Smart Kids: What They Need to Know about Money and How to Tell Them (Kiplinger's Personal ...
Janet Bodnar
Kaplan Business, 2005
What a parent needs to know to help their kids understand money
With each generation the children seem to have more money available to them than their parents. With this should come responsibility and learning how to spend or save wisely. The problem is that most just learn to spend as soon as they get it, get it by begging ...
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If You're Clueless About the Stock Market and Want to Know More
Seth Godin
Kaplan Business, 2001
Good general overview, but beginners need to consider...
First of all I like the way Seth writes. Hes a good writer and an expert on issues regarding the web.
This particular book is fine as a general reference on the stock market, but frankly beginners will need concrete strategies to make it as online stock traders.
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Selling to Big Companies
Jill Konrath
Kaplan Business, 2005
The new sales...where ethics meet success!
I bought this book at the same time as I bought "Bag the Elephant" by Steve Kaplan. (Do not waste your money on that one!) "Elephant" is full of the old tired sales techniques that we have grown to detest, while "Selling to Big Companies" offers a refreshing approach ...
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Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth
Larry B. Loftis
Kaplan Business, 2006
A great how to guide to multi family real estate
When I began reading the book I thought to my self: what does a lawyer know about RE investing? The book started out slow but it quickly caught my attention and I just couldn't put it down. This author gives you first hand experience on the subject and walks you ...
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Storyselling for Financial Advisors : How Top Producers Sell
Scott West, Mitch Anthony
Kaplan Business, 2000
An Advisor must read!
If you are considering a career in financial planning or are currently working in the financial services industry, this is a must read. Failure to read this book will insure you sound like everyone else and that will not understand your client.
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The Radical Leap: A Personal Lesson in Extreme Leadership
Steve Farber
Kaplan Business, 2004
Simple story with a very deep meaning - not for the close minded
I have to admit I bought this book on a whim because I liked the title. I bought the second copy to loan to all my friends who kept asking to borrow it. The story flows well and leads you to some very deep thinking. Farber does an excellent job of tying in a fiction ...
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Questions Great Financial Advisors Ask... and Investors Need to Know
Alan Parisse, David Richman
Kaplan Business, 2006
Great book very helpful
This is a great example of how to develop deep relationships with your clients. The sincerity and quality of the questions are what really matter. One of the most difficult issues we deal with is how to put together a plan for our clients, without their open and honest ...
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From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & ...
Stephen Hall
Kaplan Business, 2005
Fantastic book for food start-ups
This book was recommended in a class at the local community college on starting a food business. There are
excellent examples of various business models and lots of referrals to other helpful web sites. If you have a
specialty food product you're making in your ...
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Marti Barletta
Kaplan Business, 2006
This Book Helped Our Business
Marti is a person of remarkable insight. What she understands about human nature and the way that men and women view the world is backed up by both solid research and keen intuition.
Luckily - for her clients and the readers of her books - she has applied those ...
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Build It Big: 101 Insider Secrets from Top Direct Selling Experts
Direct Selling Womens Alliance (DSWA)
Kaplan Business, 2005
Wonderful inspiration
I was at my first Pampered Chef conference a few years back. An out of state team member had it on hand on was discussing it with our director. Wasn't being nosy, but couldn't help to over hear some of the things they were discussing. The book sounded interesting, I ...
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Rude Awakenings : Overcoming the Civility Crisis in the Workplace
Giovinella Gonthier, Kevin Morrissey
Kaplan Business, 2002
An Eye-Opening Book
Civility is profitable for everyone - employers, employees, customers, and society as a whole. And incivility is harmful and unprofitable to everyone. That is the message of this book, and it is a message well presented and well supported. As a retired operations VP ...
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Ben McConnell, Jackie Huba
Kaplan Business, 2007
Finally practical steps
I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to ...
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Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line
Eric Chester
Kaplan Business, 2005
A 'must' for any member of the 'next generation employer'
Eric Chester's Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line provides an excellent key to turning uncaring employees into performers and innovators. The latest generation shares a new set of values and won't blindly conform to ...
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