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Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
Jon Spoelstra
Bard Press, 2001
Great Reading
This book is very insightful and has a lot of relevance to marketing in general, not just sports marketing. I have a small company, but the president if a large national company that I deal with, saw it on my desk and now he's reading it. It's a must for all ...
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming ...
Jeffrey Gitomer
Bard Press, 1998
Are your customers satisfied, or loyal?
The difference between a satisfied customer and a loyal customer is; one MIGHT do business with you again and MIGHT refer others to you, the other WILL do business with you again and CAN'T WAIT to tell others about your business. Of course this is just one of the many ...
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Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
Jeffrey Gitomer
Bard Press, 2006
Great networking book!
This book is one of the best networking books on the market! Jeffrey's unique charisma, his trademark style, the excellent graphic and the valuable information, make this book a great networking tool. Recomended!
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The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
Bard Press, 1998
Does Roy H. Williams ( (( Really know )) ) what he's talking about?
Prior to reading this first of three books I wondered does Roy H. Williams really know what he's talking about? (I guess when you become a Read-o-holic and you've read more than a few thousand books you began to wonder is this all a game? A game of money for books or ...
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Play to Win!, Revised Edition: Choosing Growth Over Fear in Work and Life
Larry Wilson
Bard Press, 2004
Choosing growth over fear.
This great book by Larry Wilson is all about choosing growth over fear. It's about the miracle of personal development and no one knows more about personal development than Larry Wilson.Playing to Win is a soup to nuts approach to personal development as only Larry ...
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Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
Bard Press, 2004
Little Red Book Review
This book is well written! I love it! I'd read anything from this author. The illustrations make the book easy and fun to read.
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Beyond the Wall of Resistance: Unconventional Strategies that Build Support for Change
Rick Maurer
Bard Press, 1996
best book on change I know
As one who has recently written a book ("Difficult Converstions"), I'm aware that reader reviews sometimes come off as being written by a well-meaing friend or colleague. So I want to be clear that I've never even heard of Rick Maurer. I got his book off Amazon.com, ...
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Masters of Networking: Building Relationships for Your Pocketbook and Soul
Ivan Misner
Bard Press, 2000
Net Giving is the Key to Networking
Making connections with others to foster your business is great but all too often business people forget that you cannot take advantage of associates and colleagues.
Networking is probably one of the most mis-used words in business vocabulary. Most people are Net ...
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The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research 3rd Edition
Pierce J. Howard
Bard Press, 2006
Great insight!
I thoroughly enjoyed this work as it relates significantly to an area of my own research, paranormal phenomena. I was keenly interested in a study that identified 1 in 3 people as being sensitive to the effects of imbalenced ion counts in the environment. I am curious ...
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Inside the Magic Kingdom : Seven Keys to Disney's Success
Tom Connellan
Bard Press, 1997
If only every company used these princples
I was in the process of introducing some new processes relating to dealing with our cusotmers, so I purchased this book. It is wonderful - and if you want a real treat attend the park after reading it. It will amaze you how this organization goes out of their way to ...
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Power Networking, 2nd Edition: 59 Secrets for Personal & Professional Success
Donna Fisher
Bard Press, 2000
Great Way to Learn the Basics
As I talk to more and more people, it becomes obvious that most of them have a vague idea of what networking is, but really no idea how to get started or how to be effective. This book gives a great starting place. The assessment allows the reader to take a hard look ...
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The Streetcorner Strategy for Winning Local Markets: Right Sales, Right Service, Right Customers, Right Cost
Robert E. Hall
Bard Press, 1999
An extremely compelling book that inspired the CRM movement.
By the end of the fourth chapter, I had profoundly changed the way I thought about my business and how to generate profits. Written five years ago, this book inspired the CRM (Customer Relationship Management) movement and remains the best book on the subject. As ...
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Business by Referral : A Sure-Fire Way to Generate New Business
Ivan Misner
Bard Press, 1998
More than just a good marketing book
Does your success in business depend largely on your ability to market yourself and your services? Mine does, (I'm a professional speaker) and I peruse almost every new marketing book that comes down the pike. You know, the old "If I can get one good idea from the ...
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Accidental Magic: The Wizard's Techniques for Writing Words Worth 1,000 Pictures
Roy Williams
Bard Press, 2001
great
I rescue dogs. I normally do o.k. in finding good homes but I had to do better when I got up to 9 and could not find homes for them. I bought this book. Studied the technique. Now I have families fighting over who gets my dogs. Great. It's all in the presentation. ...
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The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing
Ivan R. Misner
Bard Press, 1999
Great Handbook
This is a very clear concise manual for networking - The techniques taught are simple powerful and effective.
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