books by Marc Gob
books:
Marc Gob
Emotional Branding: The New Paradigm for Connecting Brands to People
Marc Gobé,
Sergio Zyman
Allworth Press
, 2001
excellent book
Emotional Branding is a must, it is complete, well written and full of inspiring examples The decalogue alone is worth the purchase 1) from consumers to people 2) from product to experience 3) from honesty to trust 4) from quality to preference 5) from ...
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connecting
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emotional
Emotional Intelligence: Why It Can Matter More Than IQ
The Language of Letting Go (Hazelden Meditation Series)
Crucial Conversations: Tools for Talking When Stakes are High
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A Wolf at the Table: A Memoir of My Father
paradigm
The Structure of Scientific Revolutions
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The Spontaneous Healing of Belief: Shattering the Paradigm of False ...
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