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Emotional Branding: The New Paradigm for Connecting Brands to People
Marc Gobé, Sergio Zyman

Allworth Press, 2001

excellent book
Emotional Branding is a must, it is complete, well written and full of inspiring examples The decalogue alone is worth the purchase 1) from consumers to people 2) from product to experience 3) from honesty to trust 4) from quality to preference 5) from ...
  
  











  



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