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 Jeffrey, Ph.D. Stamp  


  
Meaningful Marketing
Doug Hall, Jeffrey, Ph.D. Stamp, ...

Betterway, 2003

100 truths and 402 useful ideas
The impressively collaborative effort of Dough Hall (CEO of the Ohio-based invention think tank Eureka! Ranch) and Jeffrey Stamp (Vice President of Research & Development, Eureka! Ranch), Meaningful Marketing is a practical, "user friendly", resource book which offers ...
  
  











  



  
Meaningful Marketing: 100 Data-proven Truths And 402 Practical Ideas For Selling More With Less Effort
Doug Hall, Jeffrey, Ph.D. Stamp

Emmis Books, 2004

Excellent Collection of Marketing Data
Being an engineer turned marketer similar to Hall, I have much appreciation for his data based approach. The data is excellent... I use it to make a case frequently... although it could be more accessible in it's layout. Not to be confused with a 'how-to' book, this ...
  
  











  



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