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 Gerald A. Michaelson  


  
Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Gerald A. Michaelson, Steven W. Michaelson

McGraw-Hill, 2003

Sun Tzu: Strategies for Marketing
Some of the wisest words for marketing professionals can be found in this book, not only because Gerald Michaelson' extensive studies but also by the fascinating framework he uses. Applying Sun Tzu's philosophy to marketing makes a lot of sense. Sun Tzu's the Art of ...
  
  











  



  
Sun Tzu: The Art of War for Managers; 50 Strategic Rules
Sun-tzu, Gerald A. Michaelson

Adams Media, 2001

Sun Tzu for today
If you liked the Art of War you will like this. I really liked the summary of all the rules at the end of the book.
  
  











  



  
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships
Gerald A. Michaelson, Steven W. Michaelson

McGraw-Hill, 2003

You Must Try Out This Concept
I read about Gerald Michaelson's Sun Tzu in the review section of a local daily and I promptly ordered a copy. Reading it was a rich experience and the unique ways in which Gerald Michaelson has combined ideas from the West (which concentrates on the big battle as the ...
  
  











  



  
Winning the Marketing War: A Field Manual for Business Leaders
Gerald A. Michaelson

Pressmark International, 1995

One of the best ever written
I am a management veteran with an MBA. I have taken advanced classes in strategy and marketing, studied with Peter Drucker, and run through innumerable Harvard case studies. Yet I have never before read a single book that so clearly, succinctly and coherently organized ...
  
  











  



  
Sun Tzu For Success: How to Use the Art of War to Master Challenges and Accomplish the Important Goals in ...
Gerald Michaelson, Steven Michaelson, ...

Adams Media, 2003

Sun Tzu for Sucess
Gerald A Michaelson is a leading authority in the first and most renowed self-help book the world has ever seen ie Sun Tzu's The Art Of War. This is a rare and outstanding book. In this book, Michaelson masterfully extrapolated Sun Tzu's teachings for personal ...
  
  











  



  
50 Ways to Close a Sale (And Keep the Customer for Life/Cassette)

HarperAudio, 1995

50 Ways To Close A Sale
As a Sales Manager I found this audio book to be a valuable sales tool. I highly recommend it to anyone in sales, no matter what the product.
  
  











  



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